Alexander McQueen was founded by Lee Alexander McQueen in 1992. He is today known as one of the greatest fashion designers. Essential to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity, man and machine. The brand is part of the modern British couture, celebrated for its powerful character and recognition of unrestrained creativity. Innovative, determined, passionate, upholding the power of emotion and the touch of the human hand: these are all elements that describe the luxury house of Alexander McQueen.