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Marcelo Burlon: County of Milan was founded 2012 in Milan. Burlon was born in Argentina and had been living in Italy since he was a teenager. The clothing brand combines fashion, music, nightlife, beauty into one by doing PR and organising events for Chanel, Gucci and Nike. Early connections to create is brand, which turned him to one of the originators of bringing the streetwear phenomenon in the luxury fashion world.